Industrial Base Alpha
In Partnership With

Put your announcement in front of the people who fund and build the industrial base.

Labeled partnership articles on Industrial Base Alpha for defense and industrial-base companies and the agencies that represent them.

Example format
In partnership with [Company]

Every partnership article carries this badge at the top of the page, in the homepage module and in the archive. Readers always know what is paid.

Versus the wire

A complement to the wire, not a replacement.

What you buyWire servicesIBA partnership
DistributionA commodity feed to thousands of outlets.The industrial-base room that funds, builds and regulates.
ReachSpray to everyone.Readers who already follow defense capital and programs.
LabelingNo badge. Syndicated as news.IN PARTNERSHIP WITH badge on every surface.
EditingYour copy, verbatim.Edited to IBA standards, with your review.
ContextA press release.An article that says why it matters.
Distribution
WireA commodity feed to thousands of outlets.
IBAThe industrial-base room that funds, builds and regulates.
Reach
WireSpray to everyone.
IBAReaders who already follow defense capital and programs.
Labeling
WireNo badge. Syndicated as news.
IBAIN PARTNERSHIP WITH badge on every surface.
Editing
WireYour copy, verbatim.
IBAEdited to IBA standards, with your review.
Context
WireA press release.
IBAAn article that says why it matters.

PR Newswire and Business Wire buy volume. IBA buys the room. Most partners run both.

Process

Inquire to report in five steps.

  1. 1
    Inquire

    Email the partnership desk with the company, agency, target timing and a one-line announcement.

  2. 2
    Scope fit

    IBA confirms industrial-base relevance and recommends a depth.

  3. 3
    Draft

    The article is written under IBA edit standards, with your review.

  4. 4
    Publish and amplify

    The labeled article goes live with the placements and posts in scope.

  5. 5
    Report

    Basic engagement on the article and posts, delivered after the run.

Fit

Who this is for.

A fit
  • Defense tech and dual-use companies
  • Industrials, suppliers and platforms in the base
  • PR agencies buying for clients
Not a fit
  • Consumer products and consumer spam
  • Unlabeled native advertising
  • Sponsorship of the Thursday deep dive. Thursday is editorial and not for sale.
  • Anything that fails industrial-base relevance
Questions

Short answers.

Is this advertising?
Yes. It is a paid, labeled partnership article. The badge reads IN PARTNERSHIP WITH and the company name, on every surface it appears.
Does IBA edit the article?
Yes. IBA retains its edit standards and voice. You review the draft before it publishes.
Can we sponsor the Thursday deep dive?
No. Thursday is editorial and not for sale. Sponsorship is limited to the optional Monday newsletter block.
What does it cost?
Inquire. Packages vary by depth and amplification, and scope is set after a fit check.
Get in touch

Think this is for you? Reach out for more information.

Send a note with your company, agency if any, rough timing and what you are announcing. IBA replies with whether it is a fit and what a placement would look like.

Request more information
Or write directly: Email the partnership desk

Disclosure: IBA's author is employed by Anduril Industries. IBA's partnership standards and editorial decisions are independent of that employment. Every partnership article is labeled IN PARTNERSHIP WITH the paying company.